After ROBOS had already set up seven of Jamie’s Italian branches on various cruise ships, it was now time for Jamie’s Italian in The Hague. The Hague restaurant is well-known TV Chef Jamie Oliver’s second establishment in the Netherlands. What’s typical of Jamie’s is the use of different structures and materials in the building’s interior. It’s atmospheric thanks to the chesterfield sofa’s, but also due to the use of sturdy materials such as aged wood, marble, zinc, and steel. The basic concept is set, but every location differs in the details. And that allow ROBOS’ flexibility to shine. ROBOS has now also set up two Jamie’s Pizzeria locations.
"The concept is fixed, yet each location is different in detail.”